We were approached by Geoff Keighley of The Game Awards to create this years promotional trailer for the live event based on the concept "Games Come Alive". Working together we set out to create a surreal journey through an ominous scene as the world glitches into revealing the conscious generative constructs that make up the underlying environment.
Process film - https://vimeo.com/panoply/the-game-awards-process
Further imagery can be found on our website - www.panoply.co.uk/work/the-game-awards
Credits
Concept, Design & Direction
Panoply
Client
The Game Awards
Audio
Human Robot Soul
A Panoply Curiosity.
Curiosities is an on-going series that explores a variety of ideas and concepts from the artistic to the technical. Our designers and creatives are encouraged to break from their echo chambers and look for wider sources of inspiration. Seeing things in a different light stretches our imaginations and challenges us to create something unique.
Audio by Human Robot Soul
See more in the series - panoply.co.uk/curiosities
We collaborated closely with GREY Canada from the early creative stages to design and direct this launch film for Herradura's new tequila - Legend.
For more information see - www.panoply.co.uk/work/herradura-legend
Design & Direction
Panoply
Client
Herradura
Agency
GREY Canada
Audio
Human Robot Soul
Through hypnotically crafted anthesis, Tide is an ever-evolving composition that challenges us to visually retain the present moment, while simultaneously creating anticipation for the next.
CREDITS
Concept, Design & Direction
Panoply
Audio
Human Robot Soul
humanrobotsoul.com
A Panoply Curiosity.
Curiosities is an on-going series that explores a variety of ideas and concepts from the artistic to the technical. Our designers and creatives are encouraged to break from their echo chambers and look for wider sources of inspiration. Seeing things in a different light stretches our imaginations and challenges us to create something unique.
Audio by Human Robot Soul
See more in the series - panoply.co.uk/curiosities
A Panoply Curiosity.
Curiosities is an on-going series that explores a variety of ideas and concepts from the artistic to the technical. Our designers and creatives are encouraged to break from their echo chambers and look for wider sources of inspiration. Seeing things in a different light stretches our imaginations and challenges us to create something unique.
See more in the series - www.panoply.co.uk/curiosities
NFT: https://foundation.app/simonholmedal/rch-type-30954
ƒ(α)
I was working as part of the in-house team at Panoply. I did various tasks including design/rnd, simulation, animation, shading, lighting and rendering.
Find out more about the project on our website - panoply.co.uk/work/oppo-f7
CREDITS
Design & Direction
Panoply
Audio
Human Robot Soul
ƒ(β)
Us by Night is a design event in Antwerp that took place in the end of November of 2017. The event took place during 3 nights and was packed with a total of 65 contributors ( talks, panel-discussion, tutorials and workshops )
Us By Night titles was an experimental film completely based on procedural workflows, predefined DNA was set and essentially grew the animation without any further human interaction. The entire film is one continues shot of a growing superstructure that unfolds seamlessly and acts as a backdrop for the title cards. It’s continues growth and evolution is representative of personal growth and the shaping of ideas but also it offers a sense of discovery. The animation is of generative nature and is procedurally built, meaning that thousands of unique versions of this animation could be created by just a flip of a switch.
Design / Direction
Simon Holmedal
Audio
Human Robot Soul
Algorithmic Architecture.
We created a base algorithmic structure that served as a blueprint for each form and movement in the film. The CGI architectural structures were covered in high‑resolution photographic textures and embellished using a custom‑designed system that controls the foliage, architectural details, and other nuances. The result is a monolithic structure of massive scale and incredible detail.
I was working as part of the in-house team at ManvsMachine as Technial Director. I designed a lot of systems that made up a majority of the superstructures in this film. I did texturing, lighting and helped out on the compositing.
CREDITS —
Concept, Design & Direction:
ManvsMachine
Client:
Apple
Audio:
Zelig
Ilohas - Nature by Design
I was working as part of the in-house team at ManvsMachine as Technial Director. I did various tasks including Design/RnD, Simulation, Animation, Shading, Lighting and Rendering.
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Client:
Ogilvy & Mather (Japan)
Direction, Design & Animation:
ManvsMachine
Music:
Bo En
Sound Design & Mix:
Echolab
VFX / post production:
ManvsMachine & nineteentwenty
Logitech - G433
I was working as part of the in-house team at ManvsMachine as Technial Director. I did various tasks including Design/RnD, Simulation, Animation, Shading, Lighting and Rendering.
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Design & Direction:
ManvsMachine
Audio:
Zelig
Directors cut, 2015.
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I was working as part of the in-house team at ManvsMachine as Technial Director. I did various tasks including Design/RnD, Simulation, Animation, Shading, Lighting and Rendering.
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Design & Direction:
ManvsMachine
Audio:
Echolab
Nike Flyknit
Nike Global commissioned ManvsMachine to create a cinematic piece that would communicate the 'Infinite Possibilities' of Flyknit for the 2016 Innovation Summit.
I was working as part of the in-house team at ManvsMachine as Technial Director. I did various tasks including Design/RnD, Simulation, Animation, Shading, Lighting and Rendering.
The films follows the journey of a thread growing into complex patterns of knit and technology. The branding consolidates this technology across all departments of Nike, creating an identity that will be used across all Flyknit products in the future.
Concept, Design & Direction:
ManvsMachine
Client:
Nike Brand Design
Audio:
Zelig
A charismatic take on the everlasting battle of nature which sees MvsM's name as the seed behind the piece.
Man vs Machine evolves into Nature vs Structure, Form vs Function and ultimately becomes a playful discourse about nature, animals and conflict.
I was working as part of the in-house team at ManvsMachine as Technial Director. I did various tasks including Design/RnD, Simulation, Animation, Shading, Lighting and Rendering.
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Design & Direction:
ManvsMachine
Audio:
Resonate
Kriss Vector
credits:
Modelling / Texturing - Jonas Holmedal
Shading / Rendering - Simon Holmedal
I created this spot for SideFx, the creators of Houdini.
This spot is a homage to scalable nature of Houdini and demonstrates how a simple design can deliver complexity.
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Client:
SideFx
Concept, Design, Direction:
simonholmedal.com
Audio:
Echoic
superstrucutres is a series of visual experiments that has been procedurally built using houdini, these are developments that are currently work in progress.
Nike / Airmax Zero
Directors cut, 2015.
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I was working as part of the in-house team at ManvsMachine, I did various tasks including designing of bubbles, simulations of shoes and bubbles.
development reel :
vimeo.com/126894840
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Design & Direction:
ManvsMachine
Audio:
Echolab
superstrucutres is a series of visual experiments that has been procedurally built using houdini, these are developments that are currently work in progress.
I worked on this launch campaign video for Nike’s KD7, Kevin Durant's 7th shoe together with the in-house team at ManvsMachine, I did various tasks including r&d, design/modelling, rigging and some particle effects.
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Concept, Design, Direction:
ManvsMachine
Audio:
Echolab
Industry Workshop
A buddy of mine asked me if I could come up with a video for IndustryWorkshops so I took the opportunity to make something really dark and moody. Hope you like it!
Sound by echoic.
tools used:
Cinema 4D R14 / vRay / Turbulence FD / Ae
For more info about the event go to industryworkshops.co.uk
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Xbox - Motion Brand Identity
I was working as part of the in-house team at ManvsMachine, I did various tasks including rigg, rnd, animation.
CREDITS —
Client:
Microsoft
Concept, Design & Direction:
ManvsMachine
Creative Director for Xbox:
Ramiro Torres
Directors cut, 2014.
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I was working as part of the in-house team at ManvsMachine, I did various tasks including r&d, shattering/simulation, knitting, packshot, smoke/particle effects.
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Design & Direction:
ManvsMachine
Audio:
Resonate
Client:
Nike
NIKE AIR MAX 90
A ManvsMachine project.
Working as part of the in-house team at ManvsMachine, I various tasks including RND, shaders/lighting and airbubble simulations.
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Concept, Design, Direction:
http://ManvsMachine.co.uk
Audio:
Echolab
A ManvsMachine project.
Working as part of the in-house team at ManvsMachine, I various tasks including the shaders/lighting. I also worked on the composite and the smoke simulations.
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Concept, Design, Direction:
http://ManvsMachine.co.uk
Audio:
Echolab
Visual Experiment #03
Self-initiated project / personal ident.
A ManvsMachine project.
Working as part of the in-house team at ManvsMachine, I various tasks including RND, Animation, Lighting.
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Concept, Design, Direction:
http://ManvsMachine.co.uk
Audio:
Resonate
Working as part of the in-house team at ManvsMachine, I worked on shaders for the heart and smoke effects. A number of studios were given the task to produce three sting's, each with their own particular phrase, to concept, design and produce the individual items.
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Concept, Design, Direction:
http://ManvsMachine.co.uk
Audio:
Echolab
Self-initiated project / personal ident.
Design / Direction / 3D / Compositing - on this 10 second spot for Science Channel. © ManvsMachine
To see the rest of the idents visit manvsmachine.co.uk
Design, Direction & Animation:
ManvsMachine
Audio:
Echolab
Kobe8 system
I worked on this job at ManvsMachine together with the rest of the team. I did a mixture of rigging, animation, design, aswell as some lighting and particle effects.
Design, Direction & Animation:
ManvsMachine
Audio:
Echolab
Self-initiated project / personal ident.
Design / Animation / 3D / Compositing - For these spots for Toyota iQ. © ManvsMachine
To see the rest of the idents visit manvsmachine.co.uk
